Especially during and after Covid, the digital development has accelerated very much within the fitness industry, and the members have other requirements than before Covid. But what is the right approach to digitalisation within the fitness industry when there are so many choices? And in a world that changes so much, which criterias does a well established fitness chain have when deciding on the right IT solution?
We have talked to Susanne Jidesten and Sven Hansson from Friskis & Svettis, about exactly that. Friskis & Svettis have been offering exercise for more than four decades, and they have some interesting point of views regarding digitalisation.
But first of all - who is Friskis & Svettis?