IKSU, one of northern Sweden’s largest and most well-known training facilities, offers discounted membership rates to employees from 60+ partner companies. With a steady weekly volume of 30–40 unique membership purchases through these partnerships, IKSU needed a smooth and reliable way to ensure that each new member received the correct price - without adding administrative strain.
BRP Systems is advancing loyalty programs in the fitness industry by introducing BRP Loyalty, a fully integrated solution designed to improve member retention and engagement. Historically, fitness centers have faced challenges in retaining members, often lacking effective digital tools. BRP Systems aims to change that with a system that automatically rewards members based on their activities without requiring extra steps like signing up or logging in.
\"For several years, we have considered creating our own system for this purpose. Thanks to BRP's launch of a vertically integrated loyalty program, we can now offer a complete solution that members can easily track in their Endorfin app.\"
- Michael Svanöe, owner.
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Enskede Rackethall, a racket facility in Sweden with over 900 visitors a day, has implemented BRP Systems to enhance its booking and management operations. After an extensive testings for the right solution, Enskede Rackethall found BRP Systems to be the perfect fit, thanks to its comprehensive features and ease of use.
Following an extensive search and evaluation of various booking systems, Enskede Rackethall decided on BRP Systems. According to their team, "After a couple of years of inquiring for a new booking system, we finally chose BRP, and we are very satisfied. Two major advantages are that it has many great features and that everything is in one program."
Especially during and after Covid, the digital development has accelerated very much within the fitness industry, and the members have other requirements than before Covid. But what is the right approach to digitalisation within the fitness industry when there are so many choices? And in a world that changes so much, which criterias does a well established fitness chain have when deciding on the right IT solution?
We have talked to Susanne Jidesten and Sven Hansson from Friskis & Svettis, about exactly that. Friskis & Svettis have been offering exercise for more than four decades, and they have some interesting point of views regarding digitalisation.
But first of all - who is Friskis & Svettis?
When the decision about expanding Stykeladens' business from a barn to a new and bigger facility was made, they decided to partner up with BRP Systems to optimise their management tasks and give their members an even better experience.
Dive into our new customer story to learn about how StyrkeLadan started their journey with tractor tyres to operate a full-blown, popular and well-established gym.
