4 steps: How to get started exploiting data in your business

Data is inevitable for almost any type of business. And yes, including your health club. But it can seem like quite a mouthful to get started. Don’t worry – it doesn’t have to be complicated. It takes four steps, but once you have them in place, you are all set to go.

The four steps cover:

Best practices for a powerful gym website

A great website is alpha and omega when interacting with current and new members. It works as an integrated platform that should attract new members to your gym but also retain your current members.

Through busy times it's easy to neglect your website, but as it often serves as the first impression of your business, you need to keep it relevant and ensure great conversion rates.

For that purpose, you must use time and effort on perfecting your website. To set you off at a great start, we have gathered 10 best practices to how you can build a powerful gym website that will drive sales and engagement.

4 tactics to build a strong community in your gym

Did you ever have a hard time engaging members to join your community? Then this blog post is for you. 

You can use both online and offline tactics to get started. Dig into this blog post to explore 4 simple ways to create attention around your community.

How to cope with the New Year’s resolution rush – and retain your members

On average, 12% of new members join during January – making January the busiest month for gyms and health clubs.

January is – and has always been – the peak of the season. To help you cope with the New Year’s resolution rush – and retain as many members as possible – we have gathered some tips for you.

7 statistics proving that member loyalty is worth the investment

For many businesses within fitness and health, member loyalty is a hot topic. However, does it really pay off to invest in member loyalty?

We have looked into some statistics proving that it’s worth investing in member loyalty. Check out the 7 statistics in this blog post.

5 ways business analytics tools can help optimise your business

Studies confirm that the health, wellness and fitness industry is one of the world’s largest and fastest-growing industries. People are becoming more health-conscious – both on a personal level but also at a political level – and as a result, we see an expansion in the health and fitness industry.

This also means competition is increasing, and you need to seek out new ways to boost your business. By using data to make intelligent and data-driven decisions, you will be able to position your business above the competition on your path to continued success!

How to keep up with the big fish in the pond – 4 tactics to beat the larger competitors

Are you a small, local facility with a lot of big competitors in your community? Then you might recognise the struggle it can be to get noticed in the market while all the larger chains are getting all the attention.

Buying vs. leasing hardware - pros and cons and how to decide

Hardware is an essential part of giving your customers or members the best experience. Additionally, your staff will use hardware on a daily basis to do their tasks.

But should you buy or lease your hardware? Find out here where we share pros and cons and how you make the right decision that suits your business.