5 Proven Strategies to Improve Customer Retention Rates

By BRP Systems AB
on February 02, 2026

Discover effective strategies to boost customer retention rates and enhance your business growth in the fitness industry.

Unlocking the Power of Data Visualization

By Chloé Baaklini
on February 02, 2026

Discover how data visualisation can transform the way your businesses analyse and interpret data.

The Importance of Data Visualisation

Data visualisation is a powerful tool that allows businesses to understand complex data by presenting it in a visual format. It helps to simplify information and make it more accessible to a wider audience. By using charts, graphs, and other visual elements, data visualisation enables users to quickly grasp the key insights and trends hidden within the data.

Scaling a Fitness Chain? Here’s What’s Really Slowing You Down

By BRP Systems AB
on October 30, 2025

Today’s members - especially younger generations - aren’t going to wait around for a membership purchase to go through. Will they accept a buggy checkout, or will they walk away? Meanwhile, your staff are stuck juggling multiple systems just to keep operations running smoothly. Can they really keep up the happy face when nothing is syncing properly? Everyone feels the frustration, and your business pays the price.

From Candy Crush To Cardio

By BRP Systems AB
on October 17, 2025

📖 6 MIN READ

From Gut Feel to Growth: How data visualization can shape your gym strategy

By BRP Systems AB
on October 08, 2025

📖 6 MIN READ

The Retention Advantage: How UK Gym Chains Can Add 5% Loyalty in Just 90 Days

By BRP Systems AB
on September 24, 2025

“Every member who stays longer is proof that what you’re building works.”

Business Intelligence for the Gym Industry in BRP Systems!

Why Business Intelligence?

In today’s competitive fitness industry, data-driven decision-making is the key to success. Understanding the right numbers and key performance indicators (KPIs) helps gym owners and operators optimize revenue, reduce costs, and improve member retention. Business Intelligence (BI) leverages data analytics to provide actionable insights, helping gyms make informed strategic decisions that drive long-term success.

Boosting Member Retention Through Gamification and Effective Loyalty Tactics

By Chloé Baaklini
on June 13, 2024

In the competitive fitness industry, retaining members is crucial for business success. Gamification has emerged as a powerful tool to increase member loyalty and engagement. By incorporating game-like elements such as points, badges, leaderboards, and challenges, fitness centers can make workouts more enjoyable and motivating which can build stronger, lasting relationships with their members, fostering a culture of health and activity.

Insert Coin and BRP Collaborate to Boost Gym Member Motivation and Increase Revenues

By Chloé Baaklini
on May 20, 2024

BRP Systems has teamed up with Insert Coin to modernize loyalty programs for gyms and fitness companies - thanks to knowledge gained from the mobile gaming industry - by integrating gaming mechanics into BRP's comprehensive business system. This collaboration is set to launch the industry's first fully integrated engagement and loyalty system.

Carl Bjerkne, CEO  and co-founder of Insert Coin who previously was the product manager at Candy Crush, aims to incorporate gaming mechanics into entirely different digital products and emphasizes the significant impact of a well-designed system. "After working closely with BRP for nearly a year, it’s exciting to be ready for launch. We know how effective a good system can be," says Carl.

As the Nordic region's leading business system for gyms and fitness, BRP Systems aims to enhance member experiences. "BRP Loyalty is a major step in our initiative," says Marius Andersson, BRP’s product strategy lead.

Traditional loyalty programs often fail to engage members effectively. Modern systems, as Carl explains, use continuous engagement mechanisms to build positive behaviors and loyalty. This approach is backed by research and has shown success in other industries.

Unlocking the Power of Data Visualisation

By Chloé Baaklini
on February 07, 2024

Discover how data visualisation can transform the way your businesses analyse and interpret data.

The Importance of Data Visualisation

Data visualisation is a powerful tool that allows businesses to understand complex data by presenting it in a visual format. It helps to simplify information and make it more accessible to a wider audience. By using charts, graphs, and other visual elements, data visualisation enables users to quickly grasp the key insights and trends hidden within the data.

77 must-know fitness industry statistics that can be a game-changer for your business

By BRP Systems AB
on February 14, 2023

Are you curious about the latest trends in the fitness industry and how they can impact your business? Look no further! We've done the research for you and gathered the most relevant fitness industry statistics to help you stay ahead of the game.

Get ready to discover surprising insights, and learn how they can be applied to your business strategy. Read on to get data insights on how to make the right changes and adaptations that will take your business to the next level.

4 steps: How to get started exploiting data in your business

By BRP Systems AB
on January 23, 2023

Data is inevitable for almost any type of business. And yes, including your health club. But it can seem like quite a mouthful to get started. Don’t worry – it doesn’t have to be complicated. It takes four steps, but once you have them in place, you are all set to go.

The four steps cover:

Best practices for a powerful gym website

A great website is alpha and omega when interacting with current and new members. It works as an integrated platform that should attract new members to your gym but also retain your current members.

Through busy times it's easy to neglect your website, but as it often serves as the first impression of your business, you need to keep it relevant and ensure great conversion rates.

For that purpose, you must use time and effort on perfecting your website. To set you off at a great start, we have gathered 10 best practices to how you can build a powerful gym website that will drive sales and engagement.

4 tactics to build a strong community in your gym

By BRP Systems AB
on January 10, 2022

Did you ever have a hard time engaging members to join your community? Then this blog post is for you. 

You can use both online and offline tactics to get started. Dig into this blog post to explore 4 simple ways to create attention around your community.

How to cope with the New Year’s resolution rush – and retain your members

On average, 12% of new members join during January – making January the busiest month for gyms and health clubs.

January is – and has always been – the peak of the season. To help you cope with the New Year’s resolution rush – and retain as many members as possible – we have gathered some tips for you.

7 statistics proving that member loyalty is worth the investment

By BRP Systems AB
on November 30, 2021

For many businesses within fitness and health, member loyalty is a hot topic. However, does it really pay off to invest in member loyalty?

We have looked into some statistics proving that it’s worth investing in member loyalty. Check out the 7 statistics in this blog post.

5 ways business analytics tools can help optimise your business

Studies confirm that the health, wellness and fitness industry is one of the world’s largest and fastest-growing industries. People are becoming more health-conscious – both on a personal level but also at a political level – and as a result, we see an expansion in the health and fitness industry.

This also means competition is increasing, and you need to seek out new ways to boost your business. By using data to make intelligent and data-driven decisions, you will be able to position your business above the competition on your path to continued success!

How to keep up with the big fish in the pond – 4 tactics to beat the larger competitors

By BRP Systems AB
on October 04, 2021

Are you a small, local facility with a lot of big competitors in your community? Then you might recognise the struggle it can be to get noticed in the market while all the larger chains are getting all the attention.