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Chloé Baaklini
By Chloé Baaklini on September 12, 2025

Meet Silje Leira: Our New Chief Customer Officer at BRP Systems Group

We’re excited to welcome Silje Leira, our new Chief Customer Officer (CCO) at BRP Systems Group. With a strong background in customer success, leadership, and an active lifestyle that reflects her passion for endurance and teamwork, she’s already making her mark.

A Career Built Around Customers

Silje started her career at TietoEvery as a consultant in the financial industry, working closely with customers across different countries and cultures. Over time, she moved into the SaaS world, where she built her first customer success organization.

“I felt like I had hit home - I could combine my passion for people with my drive to optimize and create great customer journeys.”

What attracted her to BRP Systems Group? The value of what we deliver, our customers, and the exciting journey ahead.

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Leading Onboarding, Services, and Support

As CCO, Silje is responsible for onboarding, services, and support - both for BRP Systems and Wondr. Her immediate focus is on getting to know our customers, teams, and structures.

“My first priority is for us to draw from all of our experiences, keep the areas where we’re best in class, and identify where we want to be even better in the future.”

Looking ahead, she sees big opportunities in empowering customers long after the onboarding phase - ensuring they continuously get the most out of their investment in BRP and Wondr.

Having spent many years in SaaS, Silje brings valuable experience in scaling customer organizations while staying close to the people who matter most - the customers.

“Several years in the tech space gives a lot of learnings that you always bring with you.”

First Impressions

Even though she’s only been with us a few weeks, Silje already feels at home:

“My first weeks have been fantastic - I’ve met so many amazing and dedicated people. The innovation spirit here really stands out; everyone wants to be part of our journey.”

Her vision is clear: she wants customers to continue choosing BRP Systems and Wondr because we listen, understand their needs, and deliver with the best people supporting them.

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Outside of work, Silje lives an active life - from her background as a handball player to today’s passion for triathlon and cycling. For her, training is about both health and community.

She recently returned from Spain, where she completed the Badlands ultra gravel bike race - and she’s already setting her sights on her fourth Ironman in Kalmar next year.

Silje sees strong parallels between sports and leadership:

  • Never really done: Keep perfecting and raising the bar.

  • Clear communication: Align as a team and with customers.

  • Focus & mentality: Work with confidence and resilience.

  • Endurance: Stay committed through challenges, with eyes on the end goal.

This mindset is something she brings with her every day into her leadership role.


We’re thrilled to have Silje on board and look forward to the impact she’ll make on our customers’ journey and success.

Published by Chloé Baaklini September 12, 2025
Chloé Baaklini
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