BRP Systems is proud to announce a new strategic partnership with Ole.Fit, a fast-growing fitness chain in Finland. Through this collaboration, BRP Systems will become Ole.Fit’s primary system solutions partner, supporting the chain with smarter operations, enhanced commercial performance, and a unified digital experience for both entrepreneurs and members.
A Modern Partnership Built for Growth
Ole.Fit has long sought a system that could do more than manage everyday operations. They wanted a platform that strengthens commercial thinking, supports sales-driven decision-making, and deepens customer engagement. BRP Systems is honored to be selected as the partner to help deliver that vision.
“For the first time, we have a system that serves the Ole.Fit chain exactly at the level we’ve hoped for and aimed toward,” says Janne Virtanen, CEO/Part owner of Fit Global Oy. “BRP Systems brings a modern, sales- and engagement-driven operating model that opens up new opportunities for both our entrepreneurs and the chain as a whole.”
Supporting the Entire Customer Journey
From the start, Ole.Fit made it clear they needed more than a basic management tool - they needed a partner capable of supporting the entire lifecycle of their customers. BRP Systems fulfills that need.
“We were looking for a system that could elevate the entire chain, not just handle daily tasks,” Janne explains. “BRP Systems gives us the tools to manage memberships, bookings, staff, customer engagement and data in a unified and future-proof way.”
The BRP ecosystem brings together customer management, scheduling, staff planning, customer loyalty features, a member app with reward-driven journeys, and real-time analytics. With more than 70 integrations, Ole.Fit gains a cohesive digital environment where automation and insights streamline daily operations and enhance member relationships.
Sales, Automation & Engagement at the Core
Unlike traditional systems that focus mainly on access control and billing, BRP Systems is built with commercial performance in mind. It supports Ole.Fit in both acquiring new customers and strengthening relationships with existing ones.
“For us, BRP is not just a system. It’s a sales tool and an engagement engine,” Janne notes. “It guides new customer acquisition, supports upselling, and helps us build long-lasting relationships through automated pathways and rewarding member experiences.”
With intelligent automations, targeted communication capabilities, and built-in sales funnels, entrepreneurs gain more time to focus on what matters most: serving members and growing their business.
Smarter Data, Real-Time Insights
Ole.Fit has long recognized the need for better data access across the chain. BRP Systems provides a unified Business Intelligence environment that brings clarity and consistency to decision-making.
“Until now, gathering key metrics has been manual and time-consuming. BRP changes that entirely,” Janne shares. “Now, we get real-time data in one place - both at center level and across the chain - which allows us to operate smarter and support our entrepreneurs more effectively.”
This shift unlocks new possibilities for proactive decision-making, faster support, and data-driven development of new services.
Building the Future - Together
This partnership marks an exciting step forward for both organizations. With BRP Systems powering Ole.Fit’s digital infrastructure, the chain will be able to develop new service packages, strengthen its customer journey, and unify operations across all centers.
“Ole.Fit’s vision aligns perfectly with BRP’s mission to empower fitness operators with intelligent, scalable and commercially focused technology,” says Johan Åminne, CEO, BRP Systems Oy.
“We are proud to support Ole.Fit in building a more unified, automated and data-driven future.”
Together, BRP Systems and Ole.Fit are shaping the next generation of the Finnish fitness industry - driven by data, automation, and a strong customer-first philosophy.
