BRP Systems, a leading provider of the most intelligent and efficient business software for the wellness and fitness industry, announces a new strategic partnership with Forever Club, a prominent wellness brand in Finland.
This collaboration expands BRP Systems' presence in the Finnish market and reflects a shared commitment to improving member experiences, streamlining operations, and supporting long-term growth in the fitness and wellness sector.
Forever Club, known for its premium facilities and holistic approach to wellbeing, selected BRP Systems as a digital partner to help enhance daily operations and customer engagement. The two organizations will work closely to implement BRP’s flexible platform tailored to Forever Club’s needs.
“We were looking for a partner who understands the demands of a modern fitness business and shares our focus on member-centric digital experiences,” said Timo Aheristo, CEO of Forever Club. “BRP stood out with their adaptable platform, deep industry knowledge, and proven success in the Nordic market.”
The partnership aims to deliver a more intuitive and efficient experience for Forever Club members — from booking classes to managing memberships and accessing services. Operationally, it will enable smarter data use and allow staff to focus more on supporting community wellbeing.
“Partnering with BRP Systems allows us to serve our members more personally — just as modern wellness services should,” Aheristo added. “It also opens new opportunities for developing services and engaging with our members in more meaningful ways.”
The alignment between BRP’s technology and Forever Club’s long-term vision was central to the collaboration.
“At Forever, we believe in holistic wellbeing, innovation, and community,” Aheristo said. “BRP’s platform supports this by integrating physical spaces with digital tools that encourage everyday healthy habits.”
Johan Åminne, CEO BRP Systems Oy & Sales Executive, commented,
"This partnership is not just about implementing software — it's about co-creating the future of wellness experiences in Finland. We see Forever Club not just as a customer, but as a partner who shares our values of innovation, excellence, and community."
As BRP Systems continues its growth across Europe — now serving 20% of the continent’s largest fitness chains — partnerships like this reflect the company’s commitment to empowering wellness businesses with scalable, user-friendly technology.
About BRP Systems
BRP Systems is a leading European provider of business software for fitness, wellness, and leisure industry. With over 20 years of experience, BRP empowers chains with tools to streamline operations, boost member satisfaction, and fuel sustainable growth.
About Forever Club
Forever Club is part of Pihlajalinna, one of Finland’s leading social and healthcare providers, offering premium training environments and holistic health solutions designed to support long-term wellbeing for individuals and communities.
