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By Line Gade
on February 14, 2023

Are you curious about the latest trends in the fitness industry and how they can impact your business? Look no further! We've done the research for you and gathered the most relevant fitness industry statistics to help you stay ahead of the game.

Get ready to discover surprising insights, and learn how they can be applied to your business strategy. Read on to get data insights on how to make the right changes and adaptations that will take your business to the next level.

By Line Gade
on January 23, 2023

Data is inevitable for almost any type of business. And yes, including your health club. But it can seem like quite a mouthful to get started. Don’t worry – it doesn’t have to be complicated. It takes four steps, but once you have them in place, you are all set to go.

The four steps cover:

  1. Define data points
  2. Collect data
  3. Analyse data
  4. Interpret data

These four steps are equally important. So basically, it’s all or nothing if you want to utilise data in your business. Let’s have a closer look at the four steps, so you can get started making data-driven business decisions.

By Line Gade
on January 19, 2022

A great website is alpha and omega when interacting with current and new members. It works as an integrated platform that should attract new members to your gym but also retain your current members.

Through busy times it's easy to neglect your website, but as it often serves as the first impression of your business, you need to keep it relevant and ensure great conversion rates.

For that purpose, you must use time and effort on perfecting your website. To set you off at a great start, we have gathered 10 best practices to how you can build a powerful gym website that will drive sales and engagement.

By Line Gade
on January 10, 2022

Did you ever have a hard time engaging members to join your community? Then this blog post is for you. 

You can use both online and offline tactics to get started. Dig into this blog post to explore 4 simple ways to create attention around your community.

By Line Gade
on December 16, 2021

On average, 12% of new members join during January – making January the busiest month for gyms and health clubs.

January is – and has always been – the peak of the season. To help you cope with the New Year’s resolution rush – and retain as many members as possible – we have gathered some tips for you.

By Line Gade
on November 30, 2021

For many businesses within fitness and health, member loyalty is a hot topic. However, does it really pay off to invest in member loyalty?

We have looked into some statistics proving that it’s worth investing in member loyalty. Check out the 7 statistics in this blog post.

By Line Gade
on October 04, 2021

Are you a small, local facility with a lot of big competitors in your community? Then you might recognise the struggle it can be to get noticed in the market while all the larger chains are getting all the attention.

By Line Gade
on March 09, 2021

Hardware is an essential part of giving your customers or members the best experience. Additionally, your staff will use hardware on a daily basis to do their tasks.

But should you buy or lease your hardware? Find out here where we share pros and cons and how you make the right decision that suits your business.