BRP Systems has teamed up with Insert Coin to modernize loyalty programs for gyms and fitness companies - thanks to knowledge gained from the mobile gaming industry - by integrating gaming mechanics into BRP's comprehensive business system. This collaboration is set to launch the industry's first fully integrated engagement and loyalty system.
Carl Bjerkne, CEO and co-founder of Insert Coin who previously was the product manager at Candy Crush, aims to incorporate gaming mechanics into entirely different digital products and emphasizes the significant impact of a well-designed system. "After working closely with BRP for nearly a year, it’s exciting to be ready for launch. We know how effective a good system can be," says Carl.
As the Nordic region's leading business system for gyms and fitness, BRP Systems aims to enhance member experiences. "BRP Loyalty is a major step in our initiative," says Marius Andersson, BRP’s product strategy lead.
Traditional loyalty programs often fail to engage members effectively. Modern systems, as Carl explains, use continuous engagement mechanisms to build positive behaviors and loyalty. This approach is backed by research and has shown success in other industries.
