To answer that question: Simply because it's a brilliant way to engage your members - both to theirs and to your business' advantage.
You can use an app as a channel to push different commercial messages without the members considering it as a hardcore advertisement. Instead, they will see your app as a useful tool.
Don't take our word for it when we say an app is a great tool. Instead, we will let data and statistics do the talking because there is a lot of data supporting the decision about offering an app to your members or clients.
For example, did you know that push notifications from apps have a 50% higher open rate than emails?
Explore more statistics like these that give you a clear answer to why you should have an app.